How To Make Radio Ads That Grab Attention

Contrary to a smattering of pop culture reference, including bands like Queen and Buggle, the radio was not killed by video. There are still several thousands of radio stations still functional around the world and this bears testimony to the timelessness of the spoken word. In fact, over 90% of the American population listens to some form radio, including those introduced online like Spotify and Pandora. The reach of radio to a highly segmented number of audiences proves it is the perfect target to drive revenues with radio ads fast becoming an effective advertisement tool. Creating an audio-only ad is a daunting task as it needs to be short enough for your audience to remember it but still needs to contain all the information required to promote the business. Here are a couple of pointers on how to hook your listeners.

The first tip for any good ad is to target their audience. Whether this is done by advertising on a target audience appropriate radio station or wording the ad to suit a specific demographic, selectively advertising for an audience has benefits. Just because you are targeting an audience, don’t let the ad become too wordy. Your time with your audience is precious, so much so especially on air. Having a good, engaging voiceover with music that compliments the voice and overall ‘storyline’ of the ad followed a little jingle is perfect for audio ads.

It is important to remember that without a visual medium for the audience to understand the ad, the entire success of the ad depends on the modulation and emotion the voice conveys. It is also important to never stick to one ad for a product. Change it up to suit the seasons or throw in some radio-exclusive bonuses if the holidays are around the corner. Finish your ad with a strong call to action so that the audience will know how to buy your products and watch sales go through the roof.

Read Also: The Basics Of Advertising On Air

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Key Points To Remember About Radio Advertising

The radio has become the new visual, with internet radio leading the way into a new era of audio advertising. Studies say that on an average day, the radio reaches more than 94% of all Americans, which is more than 228 million people. At least 75% of all adults listen to the radio on the way to work and 25% continue to listen to the radio at work. So, whatever station you advertise on and what demographic you intend to reach, there is a very good chance that radio advertising will help you achieve that. Running a radio advertising campaign will still take careful planning but with the right choices, you can successfully boost your sales in no time.

Every campaign should begin with a clear cut vision of the audience you intend to reach. Your ideal demographic target report should include gender and age preferences as well as income bracket and physical location for more targeted reach. Using this information, you can approach a variety of radio stations and if their listener demographics match with yours, you can negotiate a slot for your ad. Many stations will also guide businesses on how to present their ads. Professional voiceover artists, sound mixing and radio script writers can help polish your product description to better suit listeners.

Because radio ads are so short, it is important to keep all facts as clear and concise as possible. Since the a will be played numerous times over the day or during specific times of the day, it should be catchy without being annoying, original and promote the brand in the best light possible without leaving out significant details. Great radio ads use humor and the right sound effects to grab attention. It is important to keep your audience entertained during the brief 10-20 seconds that your ad is aired. Host promotional giveaways on the station to keep your audience engaged.

Read Also: Tips From The Best Radio Ads Of 2015

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Tips And Tricks To Make Radio Advertising Work For You

In a world consumed by various types of media, small companies are reaching audiences far and wide through radio advertising. Attracted by the lower rates, the ease of creating audio-only content and the numerous slots available for purchase, the internet radio has given new life to radio as a whole. Though buying time is easy, it not as easy to create an advertisement that will pay for itself and increase product revenues at the same time in the short airing time for radio ads. The best way to make radio advertising work is to make sure the product is presented in a quirky and memorable style.

Consider using a professional to write and record your ad. hey will not only have the experience but also the tools required to match the voice over with background music and other sound effects to give the ad an auditory boost. If you are secure in your writing skills then consider simply hiring a voice actor to simply read your script. Offbeat introductions from inanimate objects, animals, people who have passed away or even famous celebrity impersonations usually catch people’s attention fair quickly. Shock and amusement are great attention grabbers so use this tactic wisely. Posing questions or questioning basic truths is also a great way to engage listeners. Use age appropriate humor and funny jingles to further get the audience dancing to your tune.

Most radio stations have the option of measuring the marketing success of an ad. If something didn’t work out during the initial phase of the campaign, consider tweaking certain elements, like changing the slot, but without paying an extra fee. Chances are that the prices for your slot will be negotiable so don’t forget to haggle. In fact, there is the possibility of playing your entire quotient of ads in a single ay so talk to your marketing advisor about the possibilities.

Read Also: Radio Advertising Advice – the two biggest mistakes advertisers make

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