The radio has become the new visual, with internet radio leading the way into a new era of audio advertising. Studies say that on an average day, the radio reaches more than 94% of all Americans, which is more than 228 million people. At least

You have successfully chosen a campaign objective, a target demographic and you have also created a radio commercial and aired it during set slots during the day. Customers are coming in to buy your products or partake in your services. But now, another problem arises.

Advertisements already have a bad rep for being a waste of time. With the ability to skip ads becoming more apparent in the age of the internet, it takes true creativity and the right amount of empathy to truly sway people away from pushing the